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Analytics
Business health
The numbers a real coaching business runs on. Updated nightly.
$14,820
MRR · 30d
+20.1% vs prior 30d
7
Active clients
+1 this week
$2,117
Avg client LTV
lifetime value
8.4%
Monthly churn
rolling 90d
Revenue · last 30 days
$320
$290
$340
$310
$380
$360
$410
$390
$440
$420
$470
$450
$490
$480
$520
30d agoToday
Cohort retention
Dec cohort · 1486%
12 still active
Jan cohort · 2282%
18 still active
Feb cohort · 2584%
21 still active
Mar cohort · 2479%
19 still active
Apr cohort · 2785%
23 still active
Programs · performance
| Program | Clients | Completion | Avg LTV |
|---|---|---|---|
| Hypertrophy · Block 3 | 4 | 88% | $2,890 |
| Marathon Prep · 16-wk | 2 | 76% | $4,640 |
| Postpartum Return | 0 | 0% | $0 |
Sovara · insight
Marketplace acquisitions outperform direct
Marketplace clients have 23% higher 90-day retention than direct clients. Worth doubling down on profile completeness.
Sovara · insight
Wednesday is your peak engagement day
64% of weekly check-ins land Wed–Thu. Consider front-loading your most demanding sessions Mon–Tue.